Butts & Guts Fitness

Butts & Guts Fitness

Butts & Guts Fitness is run by Suzanne Woloshin of New Jersey. The goal of this project was to provide a simpler, more effective, and archivable way of distributing content to students of the class than high-volume emailing. By modifying an existing Blogger blog template and setting up the account for email-to-post functionality, Suzanne was able to easily transition to creating content for the web, which would then be syndicated via RSS feed and distributed to her students’ email inboxes or feed readers. Alternatively, her students could now access the latest announcements and diet tips online at their leisure.

In addition to the time-saving benefits for Suzanne, and increased convenience for her existing students, Butts & Guts is now returned in Google searches for terms relevant to the class, which will do wonders for expanding her business in the future. She was even contacted by the owner of Gerbs Pumpkin Seeds to thank her for writing about his product.